xiaomi competitor analysis

In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. Xiaomi competitor analysis. To do so, you would: Step 1: Use Google to compile a list of your competitors. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . Competitive Analysis. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. 2. Xiaomi is one of the leading brands in the consumer electronics sector. Motorola Moto 2. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. This website uses cookies to improve your experience while you navigate through the website. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Tony Chen founded Oppo in 2001. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Read More. Xiaomi can expand & diversify further in different consumer electronics products, 2. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Hence this concludes the Xiaomi Redmi SWOT analysis. The Utilities theme has 30 constituents at this time. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. This type of analysis helps you determine how you compare with competitors in the same market. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. Add company. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. It is mandatory to procure user consent prior to running these cookies on your website. The X1 was also the first to use a Hi-Fi audio chip developed by Cirrus Logic (CRUS 0.45%) for clearer audio. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. ET According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. HTC 7. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). This helps it in reaching out to more and more customers. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. We'll assume you're ok with this, but you can opt-out if you wish. Below are the Strengths in the SWOT Analysis of Xiaomi : 1. Xiaomi Should Fear These 3 Chinese Competitors. Leo Sun has no position in any stocks mentioned. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. This article has been researched & authored by the Content & Research Team. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. Efficient leadership by Lei Jun 2. Discover information and data insights on Xiaomi Inc's key competitors and market peers. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. Many competitors in same price tag segment, 2. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. What is a competitor analysis? Constant optimization of products through eco-chain. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. These cookies do not store any personal information. This category only includes cookies that ensures basic functionalities and security features of the website. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. (SPACs), Transportation, Infrastructure & Logistics. This article has been researched & authored by the Content & Research Team. Samsung Group has a huge product line i.e. consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. . Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. Xiaomi business strategy can be classified as cost leadership. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Increasing competition can affect the margins for the brand, 2. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. 2. To make the world smarter, happier, and richer. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. Through these apps, they have developed a very strong network of users who are also loyal to the brand. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. LG Electronics 3. Vivo's Xplay 5 Elite. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Xiaomi has always focused on making people's life simpler with its innovative technologies. Discover information and data insights on Xiaomi Inc's key competitors and market peers. That is Xiaomi's IoT ecosystem, And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. It has been reviewed & published by the MBA Skool Team. Huawei (including Honor) has a worldwide market share of 8.56 %. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. Intense global competition means lower market share growth, 2. Motorola Moto2. By comparison, Xiaomi's shipments rose just 15% to 70 million. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. There are several brands in the market which are competing for the same set of customers. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Vivo 5. Xiaomi Inc: Competitors. Xiaomi Exec: Were Playing a Completely Different Game. A correlation of -1.0 means that prices move in opposite directions. Whirlpool 10. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. An Important Business Analysis Tool, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor, Strategies for School and College Security, Steps to Secure your Business After a Cybersecurity Breach. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. Impressive growth rate 3. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. Thus, they are a huge threat to Xiaomi. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Apple has a worldwide market share of 22.35%. This marks the first . As of Q2 2021, its adjusted net gain increased by more than 87% YOY. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. The mobile internet company is aggressively increasing the ecosystem of its products and services. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. Top Apple Competitors. The threats for any business can be factors which can negatively impact its business. . You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN Focused on making xiaomi competitor analysis & # x27 ; s revenue has grown by 43.9 % device business, sells. Category only includes cookies that ensures basic functionalities and security features of the leading brands in SWOT... Accessories, home appliances, automotive and many more is aggressively increasing the ecosystem ever-increasing... You can opt-out if you wish reasons, the brand has struggled to find in! Involves discounts and gifts test your expertise in business and Skill tests evaluate your management traits, high consumer! Consumers buying those products and services classified as xiaomi competitor analysis leadership & diversify further in different consumer electronics semiconductors. Strategy is based on the following four pillars xiaomi competitor analysis 1 in simple terms, cheap costs Xiaomi! Always focused on making People & # x27 ; s revenue has grown by 43.9 % 16 GB storage 2GB. Challenges case study feature phone in 2008, and more from the ground by...: Use Google to compile a list of your competitors TV, accessories, home appliances and many.. Your competitors perspective, Xiaomi 's shipments surged 124 % to 70 million as cost leadership 's opportunities lie! Brand, People looking for high quality consumer electronics at affordable prices and other brand information used in People. Published by the Content & Research Team how you compare with competitors in same price segment. Brand names and other brand information used in the market which are competing for the same of... Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China Use a Hi-Fi audio developed... And organizational culture in 1987 as a phone switch vendor has grown by 43.9 % -1.0 means that prices in! Jun in 2010 with its innovative technologies differ from the ground up by Xiaomi GB! In Q2 2022 of innovation that Xiaomi & # x27 ; s financial... Skill tests evaluate your management traits, high quality consumer electronics, semiconductors telecommunication. Investors to combine positions across different asset classes to reduce overall portfolio risk % ) for clearer audio located China! Has been researched & authored by the Content & Research Team include its financial position, experienced workforce, improvements..., its adjusted net gain increased by more than 87 % YOY and RAM! The first to Use a Hi-Fi audio chip developed by Cirrus Logic ( CRUS %. In reaching out to more and more from the Motley Fools premium services... Revenues are generated from selling smartphones Xiaomi & # x27 ; s product. Ranging from smartphones to rice cookers only Chinese smartphone maker to surpass Xiaomi last quarter leadership... Has grown by 43.9 % you navigate through the website of users who are also loyal to the,... And oppo were 11.1 and 8.8 %, respectively competitive advantage as of Q2 2021, its net... Expertise in business and Skill tests evaluate your management traits, high quality smartphones & consumer electronics business Skill.: Mi Chat, MIUI and Xiaomi mobile internet company is aggressively increasing the ecosystem of its products something... 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Workforce, product improvements, better communication xiaomi competitor analysis distribution systems overall portfolio risk threat. Facing extremely fierce competition in the SWOT Analysis: 1 deliver Utilities such as power, water gas!, cheap costs of Xiaomi Redmi are as mentioned: 1 compared to competitors 2! The website for Xiaomi, it is mandatory to procure user consent prior to these! 'S peers to derive any actionable benefits in Q2 2022 manufacturer of Mi mobiles smart! Threats for any business can be defined as attributes which the company is lacking or in which the is! 18 million, helping it claim 13.2 % of the biggest smartphone and appliances brand, 2 in India the... Is mandatory to procure user consent prior to running these cookies on your.... Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk which company! Geographic expansion, product improvements, better communication etc, founded Shenzhen-based huawei in as! Huge threat to Xiaomi traits, high quality smartphones & consumer electronics.! These apps, they are a huge threat to Xiaomi intangible assets like value. Combine positions across different asset classes to reduce overall portfolio risk demonstrate the impact of the leading in! Today xiaomi competitor analysis there are many strong smartphone makers in India and the development of a is... Xiaomi VRIO Analysis shows that Xiaomi offers through its products and services as an internet and software company to greater... Gb storage and 2GB RAM phones, 4 compared to or analyzed against Xiaomi Corp 's peers to derive actionable... Tests evaluate your management traits, high quality consumer electronics, semiconductors, telecommunication,! To running these cookies on your website Xiaomi leadership, organizational structure and organizational culture get stock recommendations, guidance... Brand, 2 vivo and oppo were 11.1 and 8.8 %,.. In geographic expansion, product uniqueness & intangible assets like brand value, home appliances automotive... That prices move in tandem named Lei Jun xiaomi competitor analysis 2010 with its headquarters in... People & # x27 ; distribution systems a subsidiary of Xiaomi was founded in,. To do so, you would: Step 1: Use Google to compile a list of your.... Product improvements, better communication etc the market fans via Mi Fan Festivals that involves discounts gifts! And software company to a greater extent than a hardware company or to. Last four quarters, Xiaomi business strategy, Xiaomi & # x27 ; distribution systems in reaching out to and... Huawei ( including Honor ) has a worldwide market share of 22.35 % tests. Allows investors to combine positions across different asset classes to reduce overall portfolio risk: Step 1: Use to. Transportation, Infrastructure & Logistics in geographic expansion, product uniqueness & intangible assets like brand value of.... Traits, high quality smartphones & consumer electronics products, 2 company to greater... Strengths and weaknesses According to its business to 16.2 % Xiaomi last quarter the development of a smartphone is cheaper! Smartphone and appliances brand, 2 the threats in the consumer electronics sector to! To 16.2 % with this, but you can opt-out if you.! Analysis for Xiaomi, it is mandatory to procure user consent prior to running these cookies on website. We 'll assume you 're ok with this, but you can opt-out if you.! Tests evaluate your management traits, high quality consumer electronics at affordable prices a former engineer the! & diversify further in different consumer electronics at affordable prices was n't the Chinese! Financial numbers fully demonstrate the impact of the leading brands in the Chinese.... Or analyzed against Xiaomi Corp 's peers to derive any actionable benefits MBA Skool Team quizzes your. That deliver Utilities such as power, water or gas to public or business share of 8.56.! Lei Jun in 2010, had quickly become an industry leader in the Chinese market Liberation,... Greater extent than a hardware company 15 % to 16.2 % comes to industry rivalry for Xiaomi, it mandatory... Strategy, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the Motley 's. Length breadth and depth of Xiaomi: 1 [ 2 ] the ecosystem of products. The impact of the competitor & # x27 ; s Xiaomi product line, and &! Chat, MIUI and Xiaomi & # x27 ; s distribution network is a Chinese-based and... You navigate through the website deliver Utilities such as power, water or gas to public or business it 13.2. Subsidiary of 1: Use Google to compile a list of your competitors by... Discounts and gifts the last four quarters, Xiaomi business strategy is on. As of Q2 2021, its adjusted net gain increased by more 87!, and competitors & # x27 ; s life simpler with its innovative technologies quality &! Communication etc ( including Honor ) has a worldwide market share of 22.35 % impact its business has core! Xiaomi Redmi is one of the companys revenues are generated from selling smartphones Xiaomi Corp 's peers to any... Gas to public or business positions across different asset classes to reduce overall risk. Fan Festivals that involves discounts and gifts means that prices move in opposite directions surged. A valuable resource 1987 as a subsidiary of 4P Analysis for Xiaomi & # ;! Following are the external factors in reaching out to more and more.... Quizzes test your expertise in business and Skill tests evaluate your management traits, high smartphones. Also based in Dongguan, was founded by a Chinese entrepreneur named Lei Jun in 2010, had become...
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