The commercial, which was filmed in Reeves' hometown of Toronto, aired in 1987. You inserted some funny, highly cinematic throwbacks to things that never happened. This "slack fill," as it's known, is the reason Seth Rogen and Paul Rudd would never be able to reach into a bag of Lay's and pull a chip from the top. A few months ago, Reeves confirmed to MTV that a long-gestating sequel to the classic films "Bill and Ted's Excellent Adventure" and "Bill and Ted's Bogus Journey" is on its way, with a draft of a screenplay nearly finished. Keanu Reeves on the March 2023 issue of Wired with "John Wick 4" director Chad Stahelski. Despite the mishap regarding the depth of its bags, Lay's went big this playoff season with some pretty creative ads and marketing strategies. If you love celebrity culture Seth Rogen always has a way of looking at things with humor (even an Adele concert experience). Powered and implemented by FactSet Digital Solutions. Legal Statement. Lays wants to show its consumers that every bagfrom classic yellow potato chips to the up-and-coming Poppablesbrings its own unique joy. Lays has always been there for the two movie stars, no matter if they were on a road trip or getting kidnapped. or redistributed. Keanu Reeves isn't a fan of the new "deepfake" trend. CLICK HERE TO SIGN UP FOR THE ENTERTAINMENT NEWSLETTER, The hyperrealistic image of Bruce Willis is actually a deepfake created by a Russian company using artificial neural networks. You created a charming dynamic through Rudd and Rogen's awesome buddy chemistry. So, for example,Rams fans could have been eating potato chips grown from the dirt at SoFi Stadium as they cheered their team along to a Super Bowl win (via Instagram). When you purchase through links on our site, we may earn an affiliate commission. The stars first acted together in 1992s Dracula and have remained good friends. Mutual Fund and ETF data provided by Refinitiv Lipper. In short, his graying hair suits him, so he really has nothing to worry about there. Sign up to track 22 nationally aired TV ad campaigns for Keanu Reeves. Now, anyone who's ever opened a bag of chips (so, everyone) knows, of course, that there are never chips at the top of the bag. Deepcake, which claims to provide A-list actors with the ability to include their likeness in marketing campaigns without having to physically appear for it, told The Hollywood Reporter that Willis is the sole owner of his digital-likeness rights, which cannot be sold. Its an issue actor Bruce Willis found himself at the center of when the tech was used by Deepcake to create a digital twin of the actor for a commercial for mobile phone carrier MegaFon that aired in Russia. Before major parts in movies like "Parenthood" and "Bill & Ted's Excellent Adventure" came along, a young Reeves was taking roles wherever he could, and some of those were commercials (via IMDb). And while you're at it, check out some other A-list celebrities that got their humble starts in the commercial business. In Wired's March cover story, the "John Wick" star shared his concerns about the technology, a form of synthetic media that projects a . Technologies are finding places in our education, in our medicine, in our entertainment, in our politics, and how we war and how we work.. Reeves, whose digital likeness was more recently used in the video game Cyberpunk 2077, said that it was a result of a project digitally adding an emotional response he didnt deliver to a performance without consulting him first. However, Willis representatives denied those claims. As the funnymen reminisce over a bag of chips about all the good times they shared (also over a bag of chips), something very unlikely happens. There are evenReddit threads dedicated to the good deeds of Reeves and how approachable he is with his fans. "I dont mind if someone takes a blink out during an edit. Visit our corporate site (opens in new tab). In an unearthed advertisement from a time long before DVR and Hulu, a 16-year-old Reeves strapped on his helmet, put on a pair of bike shorts for a bike race in which an ice cold Coke was his reward for finishing the race in second place. Long before he made hearts race in "Speed" and even before he stepped into that time-travelling phone booth in "Bill and Ted's Excellent Adventure", Reeves stared in a classic Coca-Cola commercial. Reeves also remembers the "camaraderie" he felt with the other actors and describes going so far as to shave his legs for the part, simply because "I'm playing a cyclist.". 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Ready for Tolkien Battle, The Definitive Voice of Entertainment News. Seth Rogen has worked with Paul Rudd since the early 2000s, near the beginning of Rogens acting career. You inserted some funny, highly cinematic throwbacks to things . Deepcake disputed the idea he could sell the rights to his likeness, but a company spokesperson told the BBC that Willis did give them "his consent (and a lot of materials) to make his Digital Twin.". Of course, that film released before Rogen even got into the acting game with the series Freaks and Geeks. But for me, it was a great experience because youre going from school to study to the real world, to practical. Your Super Bowl commercial, " Memories ," featuring People's "Sexiest Man Alive" Paul Rudd and always-lovable actor Seth Rogen, did what it was supposed to do. And the rest is cinematic history. March 24 th, fans of the "John Wick" movie series will be treated to the fourth installment of the titular character's journey to escape his roots as a covert assassin.After the events of "Chapter 3," Wick finds himself again under fire from a global group of killers. Anna Cooke Kendrick (born August 9, 1985) is an American actress and singer. Keanu Reeves on Deepfakes and That Bruce Willis Russian Phone Commercial: "You Lose Your Agency". He goes on to seemingly build a site, and says, You are worthy of your dreams. The CW's Gotham Knights Just Cast A Horror Legend As The Dude Who Killed Batman's Parents, After Pleading To TikTok For Months, Karen Gillan Finally Got Her Handle And Was Verified, And Her Reaction Was Priceless, Star Trek 4 Remains Stuck In Development Hell, But Apparently J.J. Abrams Is Optimistic About Its Chances, Only Murders Martin Short Swapped Seats So 7-Year-Old Could Sit With Her Dad. He did not specify which role but explained, "They added a tear to my face, and I was just like, Huh? Released courtesy of IMAX, beloved A-lister Keanu Reeves returns as the unstoppable hitman as he stands, gun in hand, in front of the Eiffel Tower and readies himself to take on the High Table. Keanu Reeves does not hold back when he takes on a roll, no matter how big or how small a part it may be. But like most movie stars, Reeves had to start from somewhere before getting his big break. In it, a fresh-faced Reeves (he was in his early 20s at the time) plays the role of a waiter setting up for a large breakfast by placing boxes of Kellogg's Corn Flakes down three extremely long dining room tables. All Rights Reserved. The Destination Wedding star, 53, hilariously opened up about his commitment to the acting process, revealing that for one of his earliest roles a 1983 Coca-Cola commercial in which he played a cyclist he went full method. At the time, a rep for the actor denied Willis had sold the rights to his digital likeness. Newsweek even calls their connection and acting chemistry a Hollywood "bromance.". Fans loved the Lay's ad and its teaser videos, too. He began his acting career more than 35 years ago, and is currently promoting "The Matrix Resurrections" and recently finished filming the fourth film in the blockbuster "John Wick" series, as announced on cast memberShamier Anderson's Instagram. The 53-year-old sticks his hand in the fire to adjust a log, unfazed as his hand briefly catches fire. As the commercial goes on, Reeves finally stops his dangerous stunt,as he sits down on the bike and rides into the sunset. When you give a performance in a film, you know youre going to be edited, but youre participating in that, he said. So, I had to play a cyclist, whos a young kid, my father is my coach, its a big race, he said while on The Late Late Show with James Corden Monday night. In an interview on the making of the commercial, Martin Shewchuck, the creative director for the commercial, recalled being impressed by Reeves' energy during the shooting of the commercial apparently, Reeves' role was only meant to be "3 or 4 seconds" of the 30-second ad, but the shots turned out so well that they ended up turning into the entire commercial (via YouTube). But early on, in the early 2000s, or it might have been the 90s, I had a performance changed, he said. Does the flavor of the grease overwhelm the potatoes? To them, nobody else matters anyway, right? Part of HuffPost Entertainment. NY 10036. His hands move expressively as he talks about the "real world, working experience." The 40-second clip opens up with Reeves traveling on a sun-filled two-lane highway. The other teaser features a shrine to Rogen overseen by what we can only describe as a creepy man whose van you definitely don't want to climb into the back of. 821 members in the ThisCelebrity community. Get the best of Fox News' entertainment coverage, right in your inbox. The company was established in 1906 and in that same year, spent $90,000 in advertising, which saw their sales increase from 33 cases a day to 2,900 cases a day, according toAdAge. Keanu Reeves is at the center of a very serious fan theory that believes him to be immortal, and Paul Rudd is looking pretty ageless these days, too. Who is the black woman in the Lays potato chip commercial? Reeves performs own stunts in Super Bowl commercial, sort of Last week we told you about Squarespace's new marketing campaign starring Keanu Reeves and one of his $80,000 Arch bikes. Why do lays have more air than chips in it? All rights reserved. In an interview on "The Late Late Show with James Corden," Keanu Reeves not only admits to making a Coca-Cola commercial in the '80s when he was starting out . Destination Wedding hits theaters August 31. https://www.answers.com/Q/Who_is_the_girl_on_the_new_lays_potato_chip_commercial. Why do lays have more air than chips in it? "Are you nervous?" Rudd asks Rogen in the commercial while offering him a bag of Lay's classic potato chips. The business shortened its name to "the Lay's Lay Lingo Company" in 1944 and became the first snack food manufacturer to purchase television commercials, using Bert Lahr as it's celebrity spokesperson. Theres so much data on behaviors now, he continued. Subscribe for full access to The Hollywood Reporter. It's even had ads in the Super Bowl, which many consider the height of television advertising. A rep for the company also explained that its involvement with the actor was set up through his reps at CAA for ad campaigns in 2021 but that all future work will be dependent on Willis. In Wireds March cover story, the "John Wick" star shared his concerns about the technology, a form of synthetic media that projects a person's likeness onto another photo or video. But we caught you, makers of "can't eat just one" potato chips, in a moment that was as unbelievable as those undead bridesmaids. Market data provided by Factset. In the past 30 days, commercials featuring Keanu Reeves have had 31,115 airings. The Hollywood Reporter is a part of Penske Media Corporation. ", The Big Lie The Lay's Super Bowl Commercial Tried To Get Away With, reach halfway down the bag just to get a chip, Lay's also released two teasers for its Super Bowl commercial, Lay's "Golden Memories" Super Bowl commercial. RELATED VIDEO: Keanu Reeves on Becoming John Wick: I Just Automatically Scan Rooms. In Seth Rogen and Paul Rudds Super Bowl commercial, they reference their longtime friendship in a comedic and fictionalized way. Technologies are finding places in our education, in our medicine, in our entertainment, in our politics, and how we war and how we work.". Mutual Fund and ETF data provided by Refinitiv Lipper. 2023 Billboard Media, LLC. The first half or so of the bag is a big, puffed-out void (perToday). Seth Rogen "When you give a performance in a film, you know youre going to be edited, but youre participating in that. "He trains harder, works harder, cares more, always asks more and more questions to understand the depth of what we're doing," she says. Considered one of the most popular breakfast cereal brands in the 1950s (via Love Food), today it's still one of the top 20 most popular brands of breakfast cereal, with more than 31 million boxes sold annually, according to Kiplinger. 2023 BuzzFeed, Inc. All rights reserved. Who is Tracy on the Lays potato chip commercial? The studio's co-founder, Marchin Iwiski, even apologized for the state of the game, saying in a video "The console version of Cyberpunk 2077 did not meet the quality standard we wanted it to . Theyre having such cultural, sociological impacts, and the species is being studied. There was a problem. (Deepcake via Reuters). Tlcharger cette image : DATE DE SORTIE: 24 mars 2023. But early on, in the early 2000s, or it might have been the 90s, I had a performance changed," Reeves said. Titled Golden Memories, the new commercial finds Paul Rudd and Seth Rogen reminiscing about their life-long friendship together, adventures that seem to have always included Lays potato chips in one way or another. In visual No. I think we make a good couple, and I liked that its a two-hander. In it, a fresh-faced Reeves (he was in his early 20s at the time) plays the role of a waiter setting up for a large breakfast by placing boxes of Kellogg's Corn Flakes down three extremely long dining room tables. Keep Us Alive Be Patreon. Seth Rogen and Paul Rudd are comedy gold Fans loved the Lays ad and its teaser videos, too. In an unearthed advertisement from a time long before DVR and Hulu, a 16-year-old Reeves strapped on his helmet, put on a pair of bike shorts for a . Visit Billboard Pro for music business news, Which Music Video From Taylor Swifts Reputation Is the Best So Far? What kind of habitat does a Mediterranean house gecko need? The actor also opened up about why he instituted a clause in his contracts to prevent his . We all know Keanu Reeves for his work on such films as 'John Wick', 'The Matrix', and 'Bill & Ted' however, Reeves got his start working on commercials. A very upbeat Reeves dances and spins around as he does his job, then rewards himself at the end with a bowl of Corn Flakes, naturally (via YouTube). Future US, Inc. Full 7th Floor, 130 West 42nd Street, While Paul Rudd has his hands full with his Marvel career and Apple TV+ show, Seth Rogen is keeping pretty busy for someone who has portrayed a slacker so many times on screen. STUDIO: Lionsgate. As "Jeopardy" phenom Ken Jennings writes for Woot!, "Chips are labeled and sold by weight, not volume." Long before he made hearts race in "Speed" and even before he stepped into that time-travelling phone booth in "Bill and Ted's Excellent Adventure", Reeves stared in a classic Coca-Cola commercial. The John Wick star took some time ahead of filming the third film of the franchise to work on a Super Bowl ad campaign with Squarespace. Quotes displayed in real-time or delayed by at least 15 minutes. Photos, videos, news, gossip, and more. It's no surprise, then, that the two stars were a natural pick for Lay's "Golden Memories" Super Bowl commercial, which shows viewers snippets of their friendship from years past through a series of fake flashbacks, including a road trip when the pair was kidnapped by a stalker and buying Rogen's first house, where he meets his future wife. While many big actors would likely be embarrassed looking back on these first roles, not wanting them to ever see the light of day, Reeves is not like most actors. So, why are there so few chips and so much emptiness around them? ', Sign up for THR news straight to your inbox every day. All Rights Reserved. Who is the guy in Lays chips commercial in car? Did the producers of the Lay's commercial fill the bag with extra chips, or did viewers just see some creative editing? Reeves is an actor who is no stranger to action cinema, and along his very seasoned career spanning the 80's and in . You reminded fans of your various flavors. Heres what he says, exactly: Yeah, it was a little alarming in some ways honestly because when I started working with Paul Rudd, he was older than I was. Entertainment coverage, right the rights to his digital likeness 24 mars.! A road trip or getting kidnapped Reeves have had 31,115 airings has always been there for actor... Reeves have had 31,115 airings Penske Media Corporation in Seth Rogen and Paul Rudds Bowl. Got their humble starts in the lays potato chip commercial trip or getting kidnapped got... 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The actor denied Willis had sold the rights to his digital likeness unfazed his.